Beyond Maps Geographic Information Systems GIS, GIS Analysis, Archaeology and Cultural Resource Management in Ventura and Santa Barbara, California
About Mark Neal, founder of Beyond Maps Geographic Information Systems for archaeology and cultural resource management.  GIS for archaeology and CRM Ventura and Santa Barbara California

Predictive modeling at Beyond Maps Geographic Information Systems for Archaeology and Cultural Resource Management GIS for Archaeology and CRM in Ventura and Santa Barbara California

Resources, tools, information and other useful items at Beyond Maps Geographic Information Systems for Archaeology and Cultural Resource Management GIS for Archaeology and CRM in Ventura and Santa Barbara California.

Resources, tools, information and other useful items at Beyond Maps Geographic Information Systems for Archaeology and Cultural Resource Management GIS for Archaeology and CRM in Ventura and Santa Barbara California.

Predictive Modeling at Beyond Maps.org

Predictive modeling is the process of using statistical relationships between mappable phenomenon and the locations of known points - in this case archaeological sites. Predictive models can be powerful tools in testing archaeological hypotheses, guiding archaeological fieldwork, and to help land use planners determine what measures to take to avert destruction of unidscovered archaeological sites in the most efficient and therefore cost-effective ways.

Predictive modeling is not new to archaeology. For many years archaeologists have been making overlay maps to study how factors such as terrain, soils, and geology might have affected settlement decisions in ancient times. The advent of geographic information systems (GIS) has presented many opportunities to bring powerful tools and resources to archaeolgical predictive modeling.

For example, the study of prehistoric and protohistoric settlement patterns often centers around the distribution of potential resources. Many environmental factors that mimic or influenced the distribution of resources in prehistoric times, such as geology, landcover, and habitat distribution, have been mapped accurately in GIS by public institutions. Due to interpretationsof the Freedom of Information Act , many public institutions have made it policy to maintain web sites to freely distribute these datasets which can be repurposed for archaeology.

In addition, ArcGIS by Environmental Science Research Institute provides archaeologists with a tremendously powerful spatially-based statistical analysis tool. With ArcGIS in the hands of an experienced researcher, analysis operations that years ago would have been impossibly time-intensive can now be done with greater detail and accuracy than ever before.

Click here to download the paper, "A Predictive Probabilistic Model of Village Site Location Within the Santa Ynez Valley, California" by Mark Lynton Neal, 2007. Be aware that this is a 13.4mb file and therefore may take a relatively long time to download.

Following is the abstract and the bibliography from that paper:

 

ABSTRACT

A Predictive Probabilistic Model of Village Site Location
Within the Santa Ynez Valley, California

by

Mark Lynton Neal

A predictive probabilistic model is created of archaeological sites in the Santa Ynez River watershed.   Twenty-one ethnohistorically documented Chumash village sites are selected as training points in order to assure that all sites are contemporaneous and of similar function.   Various working hypotheses based on anthropological theory and past research are constructed regarding potential environmental influences on site location.   A GIS is created of datasets constructed to provide data to test those hypotheses.   Based on the results of those tests, it is determined that villages within the study area were located so as to be within 800 meters of perennial water, within 200 meters of ecotones, in locations with less than 15º ground slope, and in regions of relatively greater habitat diversity.   A map is produced showing relative probability of regions to contain village sites in five ranks ranging from “Low” to “High.”   The highest two sensitivity ranks combined correctly predict 80.9% of the test sites within 23.1% of the study area.   The highest rank predicts 71.4% of the test sites within 6.6% of the study area.

 

References Cited

Agterberg, F. P., G. F. Bonham-Carter, Q. Cheng and D. F. Wright
1993       Weights of Evidence Modeling and Weighted Logistic Regression for Mineral Potential Mapping . In Computers in geology—25 years of progress , edited by J. C. Davis and U. C. Herzfeld, pp. 19. Oxford University Press, New York.

Anderson, M. K.
2005       Tending the Wild: Native American Knowledge and Management of California's Natural Resources . University of California Press, Berkeley, California.

Archaeological Site Survey Record: CA-SBA-101
1987     On file at the Central Coast Information Center, University of California Santa Barbara, Santa Barbara, CA.

Aschman, H.
1959     The Evolution of a Wild Landscape and its Persistence in Southern California. Annals of the Association of American Geographers 48(3, part 2).

Benson, A. and S. Bowers
1997     The noontide sun : the field journals of the Reverend Stephen Bowers, pioneer California archaeologist . Ballena Press, Menlo Park, CA.

Berry, J.
2006a       Justifiable Interpolation. GeoWorld 10(2).
2006b       Under the Hood of Spatial Interpolation. GeoWorld 19(6).

Beyer, H. L.
2004       Hawth's Analysis Tools for ArcGIS. <http://www.spatialecology.com/htools>.

Binford, L. R.
1980       Willow Smoke and Dog's Tails: Hunter-Gatherer Settlement Systems and Archaeological Site Formation. American Antiquity 45(1):4-20.

Biogeography Lab University of California at Santa Barbara
1998       California Gap Analysis Project Land-Cover/Vegetation Layer Data Dictionary. Biogeography Lab, University of California at Santa Barbara <http://www.biogeog.ucsb.edu/projects/gap/gap_data.html>.

Bird, D. and J. O'Connell
2006       Behavioral Ecology and Archaeology. Journal of Archaeological Research 14(2):143-188.

Blackburn, T. C.
1975       December's child : a book of Chumash oral narratives . University of California Press, Berkeley.

Bonham-Carter, G.
1994       Geographic information systems for geoscientists : modelling with GIS . 1st ed. Pergamon, Oxford ; New York.

Bonham-Carter, G. F., F. P. Agterberg and D. F. Wright
1988       Integration of Geological Datasets for Gold Exploration in Nova Scotia. Photogrammetric Engineering and Remote Sensing 54:1585-1592.

Breschini, G. S.
1986       Preliminary Cultural Resources Reconaissance of a Proposed Underground Transmission Line, Santa Ynez Peak, Santa Barbara County, California . Central Coastal Informaton Center, University of California at Santa Barbara CHRIS ID SBR00972.

Brewster, A., B. F. Byrd and S. N. Reddy
2003       Cultural landscapes of Coastal Foragers: An Example of GIS and Drainage Catchment Analysis from Southern California. Journal of GIS in Archaeology 1(April).

California Interagency Watershed Mapping Committee
2004       California Interagency Watershed Map of 1999 (CalWater 2.2.1). California Spatial Information Library (CaSIL).

California. Dept. of Forestry and Fire Protection., Pacific Southwest Forest and Range Experiment Station (Berkeley Calif.), W. F. Laudenslayer and K. E. Mayer
1988     A Guide to wildlife habitats of California . The Dept., Sacramento, CA (1416 Ninth St., Sacramento, CA 95814).

Carpenter, E. J.
1931     Soil Survey of the Santa Ynez Area, California . U.S. Department of Agriculture, Bureau of Chemistry and Soils, Washington D.C.

Dalla Bona, L.
1994       Cultural Heritage Resources Predictive Modelling Project, Volume 3: Methodological Considerations . Lakehead University: Center for Archaeological Resource Prediction, Thunder Bay, Ontario. <http://modelling.pictographics.com/pdfs/carpvol3.pdf>.
2000       Protecting Cultural Resources through Forest Management Planning in Ontario Using Archaeological Predictive Modeling . In Practical applications of GIS for archaeologists : a predictive modeling toolkit , edited by K. Wescott and R. J. Brandon, pp. xiv, 160. Taylor & Francis, London ; Philadelphia.

Davis, F. W., D. M. Stoms, A. D. Hollander, K. A. Thomas, P. A. Stine, D. Odion, M. I. Borchert, J. H. Thorne, M. V. Gray, R. E. Walker, K. Warner and J. Graae
1998     The California Gap Analysis Project—Final Report. University of California, Santa Barbara, CA. [http://www.biogeog.ucsb.edu/projects/gap/gap_rep.html].

Duncan, R. B. and K. A. Beckman
2000     The Application of GIS Predictive Site Location Models within Pennsylvania and West Virginia . In Practical Applications of GIS for Archaeologists: A Predictive Modelling Toolkit , edited by K. L. Wescott and R. J. Brandon. Taylor anf Francis, Philadelphia, PA.

Environmental Systems Research Institute, I.
2006a       ArcGIS Projection Engine version 9.x   Datum transformations available and geographic areas for which each transformation method should be applied.

Environmental Systems Research Institute Inc.
2006b       ArcGIS 9.1. 9.1 ed. Environmental Systems Research Institute Inc., Redlands, CA.
2006c       ArcGIS 9.1 Help System. 9.1 ed. Environmental Systems Research Institute Inc., Redlands, CA.

Fairchild Aerial Surveys
1938       Santa Barbara County Flight ID C-4950. Map and Imagery Laboratory, Santa Barbara, CA, Santa Barbara, CA.

Ford, A. and K. C. Clarke
2005       Modeling Settlement Patterns of the Late Classic Maya Civilization with Weights-of_Evidence and GIS. University of California at Santa Barbara, Santa Barbara, CA.

Gaffney, V. and Z. Stancic
1991       GIS Approaches to Regional Analysis: A Case Study of the Island of Hvar. http://acl.arts.usyd.edu/VISTA/gaffney_stancic/index.html .

Gamble, L.
1991       Organization of activities at the historic settlement of Helo': a Chumash political, economic, and religious center. In UMI Dissertation Services, Ann Arbor, MI.   Obtained through HRAF, 2000, Ann Arbor, MI
<http://ets.umdl.umich.edu/cgi/e/ehraf/ehrafidx?q1=chumash%20village%20organization
;rgn=paragraphs;owc=NS50;type=boolean;c=ehrafa;view=doc;start=1;size=25;
subview=ocm;id=NS50-008;section=cite;sectbyte=207600013>
.

Glassow, M. A.
1996       Purisimeño chumash prehistory : maritime adaptations along the Southern California coast . Harcourt Brace College Publishers, Fort Worth.
2005       Personal Communication, Santa Barbara, CA.

Gleick, P. H.
1996       Basic Water Requirements for Human Activities: Meeting Basic Needs. Water International 21:83-92.

Grant, C.
1965     The Rock Paintings of the Chumash : a Study of a California Indian culture . University of California Press, Berkeley.

Harrington, J. P., T. Hudson, J. Timbrook and M. Tempe
1978       Tomol : Chumash watercraft as described in the ethnographic notes of John P. Harrington . Ballena Press anthropological papers, no. 9. A Ballena Press/Santa Barbara Museum of Natural History cooperative publication, Socorro, N.M.

Harris, J. R., L. Wilkinson, K. Heather, S. Fumerton, M. A. Bernier, J. Ayer and R. Dahn
2001       Application of GIS Processing Techniques for Producing Mineral Prospectivity Maps—A Case Study: Mesothermal Au in the Swayze Greenstone Belt, Ontario, Canada. Natural Resources Research 10(2):91-124.

Hildebrandt, W. R.
2
004       Xonxon'ata, in the tall oaks : archaeology and ethnohistory of a Chumash village in the Santa Ynez Valley . Contributions in anthropology (Santa Barbara, Calif.) ; no. 2. Santa Barbara Museum of Natural History, Santa Barbara, Calif.

Horne, S. P.
1981     The inland Chumash : ethnography, ethnohistory, and archeology. Thesis Ph D —University of California Santa Barbara 1981.

Jochim, M. A.
1976       Hunter-gatherer subsistence and settlement : a predictive model . Academic Press, New York.
1981       Strategies for survival : cultural behavior in an ecological context . Academic Press, New York.

Johnson, J. R.
1988       Chumash social organization: An ethnohistoric perspective. Dissertation, University of California Santa Barbara.
2000       Social Responses to Climate Change Among the Chumash Indians of South-Central California . In The Way the Wind Blows: Climate, History, and Human Action , edited by R. J. McIntosh, Joseph A. Tainter & Susan Keech McIntosh., pp. 301-326. Columbia University Press, New York.
2007       Ethnohistoric Descriptions of Chumash Warfare . In North American indigenous warfare and ritual violence , edited by R. J. Chacon and R. G. Mendoza, pp. ix, 293. University of Arizona Press, Tucson.

Kelly, R. L.
1995     The foraging spectrum : diversity in hunter-gatherer lifeways . Smithsonian Institution Press, Washington D.C.

King, C.
1975     The Names and Locations of Historic Chumash Villages. Journal of California Anthropology 2:8.
1976       Chumash Inter-Village Economic Exchange . In Native Californians: A Theoretical Perspective , edited by L.J. Bean and T. C. Blackburn. Ballena Press, Ramona, CA.

Kohler, T. A.
1988       Predictive Locational Modeling: History and Current Practice. In Quantifying the Present and Predicting the Past: Theory, Method, and Application of Archaeological Predictive Modeling , edited by W. J. Judge and L. Sebastian, pp. 692. U.S. Department of the Interior, Bureau of Land Management, Denver, Colorado.

Kohler, T. A. and S. C. Parker
1986       Predictive Models for Archaeological Resource Location . In Advances in archaeological method and theory , edited by M. B. Schiffer, pp. v. vol. 9. Academic Press., New York,.

Kroeber, A. L.
1962       Two papers on the aboriginal ethnography of California . Reports of the University of California Archaeological Survey, no.56. University of California Archaeological Survey Dept. of Anthropology University of California, Berkeley.

Kvamme, K. L.
1985       Determining Empirical Relationships Between the Natural Environment and Prehistoric Site Locations: A Hunter-Gatherer Example . In For concordance in archaeological analysis : bridging data structure, quantitative technique, and theory , edited by C.-U. o. A. F. I. f. Q. A. Carr, pp. xx, 622. Westport Publishers ; Institute for Quantitative Archaeology University of Arkansas, Kansas City, Mo. Fayetteville.
1988       Development and Testing of Quantitative Models . In Quantifying the Present and Predicting the Past: Theory, Method, and Application of Archaeological Predictive Modeling , edited by W. J. Judge and L. Sebastian. U.S. Department of the Interior, Bureau of Land Management, Denver, Colorado.
2006       There and Back Again: Revisiting Archaeological Locational Modeling . In GIS and Archaeological Site Location Modeling , edited by M. W. Mehrer and K. L. Wescott. Taylor and Francis Group, Boca Raton, Florida.

Landberg, L. C. W.
1965     The Chumash Indians of Southern California.   Southwest Museum Papers Number 19.   Southwest Museum, Huntington Park, CA.

Longley, P.
2005       Geographical information systems and science . 2nd ed. Wiley, Chichester, West Sussex.

Macko, M. E.
1983       Beads, Bones, Baptisms, and Sweatlodges: Analysis of Collections from “Elijman” (CA-SBA-485), a Late Period Ynezeño Chumash Village in the Central Santa Ynez Valley, California. , University of California Santa Barbara.

Madry, S. L. H.
1986       Regional Archaeological Spatial Modeling: A Test Case From the Upper Neuse River Basin, North Carolina. Dissertation, University of North Carolina at Chapel Hill.

Masetti, M., S. Poli and S. Sterlacchini
2007     The Use of the Weights-of-Evidence Modeling Technique to Estimate the Vulnerability of Groundwater to Nitrate Contamination. Natural Resources Research 16(2):109-119.

McRae, K. S.
1999       Soxtonokmu' (CA-SBa-167): An analysis of artifacts and economic patterns from a late period Chumash village in the Santa Ynez Valley , University of Texas at San Antonio.

Mink, P. B., B. J. Stokes and D. Pollack
2006       Points vs. Polygons: A Test Case Using a Statewide Geographic Information System . In GIS and Archaeological Site Location Modeling , edited by M. W. Mehrer and K. L. Wescott. Taylor & Francis, Boca Raton, FL.

Montecito Water District
1998       Sources of Water <http://www.montecitowater.com/Sources_of_water.htm>.

Norris, R. M.
2003     The geology and landscape of Santa Barbara County, California, and its offshore islands . Santa Barbara Museum of Natural History monographs ; no. 3. Santa Barbara Museum of Natural History, Santa Barbara, Calif.

O'Brien, R. A.
2004       Spatial Decision Support for Selecting Tropical Crops and Forages in Uncertain Environment. PhD Dissertation, Curtin University of Technology.

Pilgram, T.
1987       Predicting archaeological sites from environmental variables : a mathematical model for the Sierra Nevada foothills, California . B.A.R., Oxford, England.

Raines, G. L.
1999       Evaluation of Weights of Evidence to Predict Epithermal-Gold Deposits in the Great Basin of the Western United States. Natural Resources Research 8(4):257-276.
2000       Predictive Probabilistic Modeling Using ArcView GIS. ArcUser April-June.

Rogers, D. B.
1929       Prehistoric Man of the Santa Barbara coast . Santa Barbara Museum of Natural History, Santa Barbara, Calif.

Roper, D. C.
1979     The Method and Theory of Site Catchment Analysis: A Review. Advances in Archaeological Method and Theory 2:21.

Rosenthal, J., J. Meyer, W. Hildebrandt and J. King
2003     A Geoarchaeological Studay and Sensitivity Model for the Southern Santa Clara, Hollister, and San Juan Valleys, Santa Clara and San Benito Counties, California. Far Western Anthropological Research Group, Inc., Davis, California.

Ruth, C.
1950       Archaeological Site Survey Record, CA-SBA-219. Unpublished - Available at the Central Coastal Information Center, University of California at Santa Barbara.

Sawatzky, D. L., G. L. Raines, G. F. Bonham-Carter and C. G. Looney
2004       ARCSDM3.1: ArcMAP extension for spatial data modelling using weights of evidence, logistic regression, fuzzy logic and neural network analysis. http://www.ige.unicamp.br/sdm/ArcSDM31/.

Schermer, S. J. and J. A. Tiffany
1985       Environmental variables as Factors in Site Location: An Example from the Upper Midwest. Midcontinental Journal of Archaeology 10(2).

Smith, C. F.
1998     A flora of the Santa Barbara region, California : an annotated catalog of the native, naturalized, and adventive vascular plants of mainland Santa Barbara County, adjacent related areas, and four nearby Channel Islands . 2nd ed. Santa Barbara Botanic Gardens & Capra Press, Santa Barbara, Calif.

Smith, E.
1979       Human adaptation and energetic efficiency. Human Ecology 7(1):53-74.

Soils Survey Staff
2006       Soil Survey Geographic (SSURGO) Database for Survey Area, California. Natural Resources Conservation Service, United States Department of Agriculture. http://soildatamart.nrcs.usda.gov [Accessed July 2006].

Spanne, L. W.
1975       Seasonal Variability in the Population of Barbareno Chumash Villages: An Exploratory Model. San Luis Obispo County Archaeological Society Occasional Paper (9):25.

SPSS Inc.
2006       SPSS 15.0 for Windows. SPSS, Inc., Chicago, IL.

Stafford, C. R. and E. R. Hajic
1992       Landscape Scale: Geoenvironmental Approaches to Prehistoric Settlement Strategies . In Space, time, and archaeological landscapes , edited by J. Rossignol and L. Wandsnider, pp. xvi, 298. Plenum Press, New York.

Tainter, J. A.
1971       Climatic Fluctuations and Resource Procurement in the Santa Ynez Valley. Pacific Coast Archaeological Society Quarterly 7(3):37.
1975       Hunter-Gatherer Territorial Organization in the Santa Ynez Valley. Pacific Coast Archaeological Society Quarterly 11(2).

Tartaglia, L. J.
1980       Late Period Site Catchments in Southern California . In Catchment Analysis: Essays in Prehistoric Resource Space , edited by F. J. Findlow and J. E. Ericson. vol. 10. Department of Anthropology, University of California, Los Angeles, Los Angeles, CA.

Tchoukanski, I.
2006     ET Geowizards <http://www.ian-ko.com/>. 9.6.1 ed. ET Spatial Techniques, Praetoria, South Africa.

Timbrook, J.
2007       Chumash ethnobotany : plant knowledge among the Chumash people of southern California . Heyday Books, Berkeley, California.

Trigger, B. G.
1989     A history of archaeological thought . Cambridge University Press, Cambridge Cambridgeshire ; New York.

U.S. Geological Survey
1995       National Hydrography Dataset <http://nhdgeo.usgs.gov/viewer.htm>. U.S. Geological Survey.
1999b       National Elevation Dataset Metadata <http://ned.usgs.gov/Ned/>. First ed. U.S. Geologic Survey, Sioux Falls, SD.
1999d       National Hydrography Dataset (NHD) - Local-resolution Metadata <http://nhdgeo.usgs.gov/metadata/nhd_local.htm>. vol. 2007, Reston, Virginia.

 

U.S. Geological Survey (USGS) EROS Data Center
1997     Digital Orthophoto Quadrangles <http://archive.casil.ucdavis.edu/casil/remote_sensing/doq/>. U.S. Geological Survey.
1999       National Elevation Dataset <http://seamless.usgs.gov/viewer.htm>. U.S. Geological Survey, Sioux Falls, SD.

U.S. Geological Survey EROS Data Center
1999       National Elevation Dataset <http://seamless.usgs.gov/viewer.htm>. U.S. Geological Survey, Sioux Falls, SD.

University of California at Berkeley and University of California at Davis
2006       Weislander Vegetation Type Mapping Project. University of California Berkeley <http://vtm.berkeley.edu/>.

USDA - Farm Service Agency - Aerial Photography Field Office
2005       USDA-FSA-APFO NAIP County Mosaic <http://datagateway.nrcs.usda.gov/NextPage.aspx>. USDA - Farm Service Agency - Aerial Photography Field Office.

Warren, R. E. and D. L. Asch
2000     A Predictive Model of Archaeological Site Location in the Easter Prarie Peninsula . In Practical Applications of GIS for Archaeologists: A Predictive Modelling Toolkit , edited by K. Wescott and J. R. Brandon. Taylor and Francis, Philadelphia, PA.

Wescott, K. L. and J. A. Kuiper
2000       Using a GIS to Model Prehistoric Site Distributions in the Upper Chesapeake Bay . In Practical Applications of GIS for Archaeologists: A Predictive Modelling Toolkit , edited by K. L. Wescott and R. J. Brandon. Taylor anf Francis, Philadelphia, PA.

West, G. J.
1987       Bureau of Reclamation Mid-Pacific Regional Office Archaeological Site Record CA-SBA-477, edited by B. o. Reclamation. Unpublished - Available at the Central Coastal Information Center, University of California at Santa Barbara.

Wheatley, D. and M. Gillings
2002       Spatial technology and archaeology : the archaeological applications of GIS . Taylor & Francis, London ; New York.

When Thirsty – Drink!
1
943     The Science News-Letter, Vol. 44, No. 13.

Willey, G. R.
1953       Prehistoric settlement patterns in the Virú Valley, Perú . U. S. Govt. Print. Off., Washington,.

Woodman, C. F., J. L. Rudolph and T. P. Rudolph (editors)
1991       Western Chumash Prehistory: Resource Use and Settlement in the Santa Ynez River Valley, sponsored by the Unocal Corporation.   . Science Applications International Corporation, Santa Barbara, CA.

Zeanah, D. W.
2004       Sexual division of labor and central place foraging: a model for the Carson Desert of western Nevada. Journal of Anthropological Archaeology 23(1):1-32.


About Beyond Maps.org

Our work is in consultation, research, teaching, and communication in the areas of Geographic Information Systems, archaeology, cultural resource protection and management, and organizational dynamics.

We have helped civic, tribal, and private organizations effectively translate real world data into geographic information systems in areas such as cultural resource management, historic property survey, and archaeological investigation. We have provided support to government and private sector cultural resource management specialists through consultation regarding writing specifications of work to be performed, design of projects to facilitate total accounting of final data, and merging data into existing municipal GIS.

In our work we have also helped businesses and other types of organizations re-think and reconstruct human/technological systems in order to reach higher efficiencies while remaining relevant and sustainable in our rapidly changing world. We have over 25 years experience managing and consulting with large and small corporations undergoing significant transition. We are experts at designing and redesigning production systems as well as coaching all levels of individual members of organizations to reach their highest potential.

How We Help Clients

The use of Geographic Information Systems (GIS) has received widespread attention over the past 10 years as a powerful new tool for Cultural Resource Management (CRM). It is not surprising that the use of GIS in Cultural Resource Management has grown exponentially. GIS is a natural fit for the various disciplines that are used in CRM, For example, archaeological and historic architecture surveys produce large amounts of spatially-distributed data and GIS provides an efficient and effective way to manage, analyze, and present that data. In addition, CRM companies are increasingly expected to deliver their reports and data in a form that allows for it to be easily assimilated into existing corporate and municipal Geographic Information Systems. Companies that understand GIS and can “speak GIS” to their clients have a competitive edge in winning contracts.

The Problem

Unfortunately, for typical CRM organizations, there are significant obstacles preventing them from making the most efficient and cost-effective use of GIS, or from using GIS at all. Some of the obstacles might include:

  • GIS software has a steep learning curve. Even when existing office personnel do learn to use GIS, they rarely can devote the time and resources necessary to achieve the level of competence needed to significantly improve the efficiency of or the breadth of services offered by the company.

  • Hiring a GIS specialist is expensive. One might conclude that the answer to the steep learning curve would be to hire a specialist. Most organizations maintain profitability by having few permanent employees and contract specialists on an as-needed basis. Hiring a GIS specialist on a full time basis simply does not fit that business model.

  • GIS doesn’t seem to offer any benefits over manual data collection and hand-drawn maps. Virtually all CRM firms and organizations have always used basic mapping and cartography skills. On the surface, it may seem that GIS is simply a computer-based way of performing those same tasks, and therefore would not bring any new marketable services, or allow the organization to penetrate any new markets. However, some of the most powerful and marketable analysis functions of GIS are known only to GIS professionals experienced in the applications of GIS in Cultural Resource Management.

  • GIS professionals know nothing about CRM, so working with them is cumbersome, slow, and ineffective.

The Solution

Let me, Mark Neal, and Beyond Maps be your GIS department. I am a CRM professional and trained archaeologist with both Bachelor’s and Master’s degrees in Anthropology. I have been trained in the construction, use, and maintenance of geographic information systems at the University of California Santa Barbara — one of the most respected university GIS departments in the world. Many organizations have found this combination of skills to be uniquely suited to their needs. I have worked with CRM firms, institutions, municipal, state, federal, and tribal governments to provide state-of-the-art GIS services. I can make this powerful technology available to you instantly and seamlessly because I understand your business and your customer’s needs.

Some of the Services that Beyond Maps has Provided to Organizations:

  • Conversion of GPS data.

  • Creation of clear, legible, and professional looking maps ready for importing onto your documents.

  • Density and cluster analysis.

  • Predictive modeling.

  • Conversion of historic paper maps into GIS.

  • Planning of survey reports and data collection to integrate seamlessly with your customer’s GIS.

  • Quality analysis of historic survey data.

  • Creation of GIS layers from field maps.

How to get started with Beyond Maps

Call me to 805-300-4927 and we can explore the ways that I can be of service to you and your organization. I would love to meet with you and your staff to share knowledge and ideas. I am flexible and open to creating a working relationship that best meets your organization’s needs and offers the greatest degree of support for your goals and growth expectations. Let’s work together to create a solution that is perfect for you.

For more information contact Mark Neal - mark@beyondmaps.org

We are always in the process of expanding and developing new content for our website.

Check back often.